Introducing Absolutely Flamazing, a Print with Purpose

Today we are proud to launch our latest Print with Purpose, Absolutely Flamazing, our 6th annual collection in collaboration with The Breast Cancer Research Foundation (BCRF). In tandem with this year’s collection, we are continuing our legacy of giving by donating $25,000 to BCRF to help spread the message of their mission, support innovation in breast cancer care and commit critical funds that help save lives and improve outcomes.

Let’s dig in more to the print, the meaning behind it, and the collection. Absolutely Flamazing was handpainted in the Lilly Pulitzer Print Studio and comes straight from the heart. The Lilly team is over 90% women and most of know all too well the impact that breast cancer in our personal lives, so this collection is truly one of the most special ones we do all year for you. This paisley print inspired by vibrant pink flamingos was designed to honor the flocks of strong women that support one another during their journeys through and around breast cancer. Join us in wearing it throughout Breast Cancer Awareness month—and beyond—as a sign of solidarity, determination, and hope. The collection is our largest Print with Purpose collection to date across a variety of styles like classic Lilly shifts, cozy lounge & pjs, our best-selling Elsa top, and more. Browse the collection in our digital lookbook.

With the collection, we continue our long-standing collaboration and commitment to BCRF. The Breast Cancer Research Foundation is a nonprofit organization dedicated to preventing and curing breast cancer by advancing the world’s most promising research. This year, BCRF is the largest private funder of breast cancer research—and metastatic breast cancer research—worldwide and is the highest-rated breast cancer research organization in the country. You can learn more about them here: https://www.bcrf.org/

“We are deeply grateful for Lilly Pulitzer’s longstanding partnership and the unwavering support of its loyal customer base,” said Donna McKay, BCRF President & CEO. “Lilly Pulitzer’s commitment to our mission has accelerated the course of research, leading to better outcomes and saving lives.” 

In short, our goal is to raise awareness for the disease and support the race for a cure—and we invite you to join us. Paradise is more than a place—it’s a bridge from art to heart xx