Shift 101: The Style That Started It All

The shift dress, a quintessential element of women's fashion, has endured through decades since its inception in 1959. With its uncomplicated shape that hangs straight down from the shoulders, it epitomizes comfort and style in one. The world of modern fashion often discovers how this beloved garment continues to be reinvented while retaining its distinctive and timeless appeal.

As you may know one of the pivotal early moments of the brand happened when Lilly's former school chum, Jackie Kennedy, came to town and also donned this Palm Beach uniform: casual, comfortable, chic and pulled together. Jackie was regarded as one of the most stylish women in the world and when she appeared in a Lilly on the cover of Life Magazine in 1962, Lilly herself mused..."it just took off like ZINGO."

It’s always the right time to zip up, stand out, and discover the shift dress that's right for you. Explore the full range of Lilly shifts from the mini shift, maxi shifts, shift rompers and knit shifts. The beauty of a shift dress is that there’s no wrong way to wear it—it’s an effortless resort staple that looks polished and pulled together; casual and glamorous; and always whimsical. A shift is versatile and most importantly, FUN. Go ahead, discover the iconic style that started it all and don’t forget to stop by and tell us what you love about it xx