Making Our Mark

We’re proud to introduce to you our new brandmark! It has a sentimental connection to one of Lilly's favorite things: the butterfly. Carefree and delightful, just like our spirited founder, we can't imagine a better symbol to celebrate 65 years of creating sunshine. 

This brandmark came to life through the female-led team at RoAndCo Studio who dreamed alongside our team about how to celebrate our heritage with an eye towards our future, and make sure people look twice (just like our prints!). And just like a print, this mark is more than meets the eye. The first thing you might see is a butterfly. This is very intentional and special to us. Also, there’s more to see here – do you see the hidden hearts? A flower? An “xx?” The xx is a special wink to a story that we cherish—did you know Lilly kissed each package as they went out the door and that’s why it has been our brand sign off for decades! That’s what we love—the layers, the wink, and a loving tribute to our Lilly. Ok, and not all of us went to design school so you might be saying….what IS a brandmark anyway?! In short, it’s a symbol. A symbol that becomes a meaningful symbol that conveys the spirit of the brand and over time, just like our prints, you know it’s a Lilly when you see it. 

We KNOW you are always up to date on what’s new at Lilly so you may have noticed this brandmark making her debut over the summer. This fall she’s here in a big way and is featured on our must-have accessories this Fall.

Here’s a selection of our favorite places to find this special brand detail. And now when you see a butterfly, we hope you think of Lilly like we all do xx