65 Years of Creating Sunshine: Lilly Pulitzer, Then, Now, Always...

Last year, we closed out our 65th Anniversary celebration in the most iconic Lilly way, on the runway (and barefoot). When Lilly started selling her dresses 65 years ago, her playful nature, eye for color, rule-breaking fashion sensibility and Palm Beach appreciation could not be denied. The brand’s style aesthetic is iconic to Palm Beach, hence why we came home to show our Spring '25 Collection. A look back at George 'Slim' Aarons beloved images showcase the ease, effortless style, and joy Lilly created alongside her friends in early days. Today, we look ahead and celebrate the casual elegance, colorful charm, and sunny spirit that permeates through each whimsical collection. For Spring, the collection began with the essence of art, which is why we launched it on the Runway at the iconic Ann Norton Sculpture Gardens. Ann Norton, like Lilly, was a strong female force, a trailblazer, and both were artists uniquely drawn to their craft. Our Spring '25 prints draw from the soft-handed watercolor art our designers create layered with overlapping bold and graphic heritage-inspired prints that radiate with the effervescent sprit of Palm Beach. Let’s go inside for the full scoop on the runway show, the party, the exhibit, and of course the styles you can now shop. 

From the catwalk to your closet.

In the sculpture gardens surrounded by oversized palms, flora, and fauna, nearly 400 guests attended the runway show and enjoyed a warm welcome from Frances Fisher, Chairman of the Board at the Ann Norton Sculpture Gardens, that reflected on this monumental exhibition and the iconic era of 1960s Palm Beach. Then the lights went down, emotionally evocative music came up, the lights hit, and we shifted into our future. Under the full moon, the show opened with a one-of-a-kind maxi shift and was followed by 44 Spring 2025 looks, styled by Palm Beach stylist Katherine Lande. The runway models were joined by beloved Palm Beach locals and Pulitzer family members, who we tapped into to debut something very special.



And did you see something very new? Or perhaps, something from our past that’s been brought back? YES. By very popular demand, we are thrilled to welcome back a revival of Lilly Pulitzer Men’s Stuff, which is now available. Our freshly imagined menswear collection draws its name from what Lilly originally called her men’s apparel designs: Men’s Stuff. This revived collection is an ode to Palm Beach in the 1960s, when the first Men’s Stuff collections launched - also shown in the Slim Aaron's "Gold Coast" exhibit!. You’ll find heritage colors and prints, re-envisioned for the modern man via timeless styles that are rooted in Lilly’s resort heritage. For an even deeper dive into this first drop of Men’s for 2025, check out the exclusive coverage, fashion sketches, and interviews covered exclusively by Town & Country.

Style isn’t just about what you wear, it’s about how you live.” – LILLY PULITZER